Galina Ivannikova

Results-focused marketing manager with a thorough understanding of building digital marketing systems in companies, manage user-driven website development from a business perspective, building and executing digital campaigns across multiple channels with a mix of paid and organic strategies, analyze and interpret website data from Google Analytics to business reports for leadership.

I graduated from university in 2009 with a major in marketing management. Before graduating, I started working in marketing, so I have 10 years of work experience in the field so far.

From 2008 to 2013 I worked on offline marketing, focusing in particular on traditional advertising.

However, in 2014 I decided to focus on digital marketing because I am an analytical person and I like to have relevant data to evaluate in order to understand the ROI, make informed decisions and bring value to the companies I work for.

Skills

* Customers and competitors research

* Project management in website development

* Understanding of current marketing trends

* Excellent facilitation and coordination skills

* Website prototype building (Axure RP)

* PPC advertising (Google AdWords, Yandex Direct)

* Facebook and Instagram Ads

* Data analysis (Google Analytics)

* Traditional marketing background

* Team Player